If you’re struggling in your affiliate marketing business, maybe it’s because you’re missing a clear plan of action. You’ve got to understand that if you want to close more sales as an affiliate, you’ll need to follow proven strategies.
The one important thing I’ve learned is that success leaves a trail. All you have to do is find that trail to increase affiliate marketing sales. And I found 6 easy steps from the most successful online entrepreneurs that every affiliate needs to follow to close more sales.
Caution! Let me encourage you to only pick one of the 6 easy steps below and test it in your business. Once you see results, then move on to the next one. This is how you’ll avoid overwhelmed and have extraordinary results.
Step 1: Be Real & Relevant
The first thing you need to do is to offer relevant content to the right people. These are people who have certain problems. The content that you must present must address those problems.
This way, people who have a certain problem and are looking for solutions will be drawn to your content that dwells on those problems.
Step 2: Offer Useful Information
When people go to your website, make sure you give them what they came for. They obviously have problems, so give them the solution for that. It doesn’t get any simpler than that. One of my good friends and mentor says it simply “show people you can help them by helping them”.
I know what you’re thinking… “what if I give them everything I have and they never buy?”. However it actually doesn’t work that way because let’s be real, you’re only capable to give some solutions because you don’t know all the details about that person.
This is why you’ll want to be prepare with an informational lead magnet web page. So that you can capture your visitors information and follow up. The money is in the follow up. Always remember that!
Step 3: Position Yourself As The Go-To-Person
Your website is going to be informative. If your visitors have a problem, you’re going to give them the solution to their problem. You’re going to offer real value. Here’s the trick.
There’s work being done subconsciously. You see, what you’re doing is giving good information and simultaniously you’re showing them you can help them. Visitors are starting to trust you and therefore they’ll like you.
So when they think of their problem, who do you think they’re coming back to?… That’s right… YOU!
This way, they got what they came for but you also opened their minds to something better. That’s the result of good marketing.
Otherwise, you’re just being a reporter by giving them the stuff that they came for without getting anything in return. You’re not going to make money as an affiliate if you do that. Always think to position yourself as the go-to-person.
Step 4: Build Credibility
It’s not enough for you to say that I have a better way of doing things. You have to walk your talk. You have to present some case study. You have to show some video or infographic diagram to prove to the reader that you know what you are talking about. This builds credibility because the more credible your solution becomes, the more likely people would buy it.
Step 5: Conversion
With each supporting piece of content that you link to your website, you are drawing the prospect deeper and deeper into the conversion funnel. You have to understand that there’s going to be a lot of people reading your stuff.
But at the end of the process, only a very few will read article after article until they reach a sales page. Those are the people that you are trying to reach.
Those are the people that you’re trying to convert. You do this by making sure that each link that they go to leads to credible information with a lot of supporting content.
Also, the deeper they get into your content, the more finely tuned the content is as far as their interests are concerned. You’re always making an appeal to this solution. You’re constantly reminding them that whatever it is that you’re offering, it is far superior to the other generic information you have shared in previous pages.
Step 6: Call To Action
Eventually, you should lead your reader deep into the funnel of your blog or website. Because your ultimate goal is to sell your offer, right?
There’s a right way to ask for the sale and you do it with call to actions. You’ve seen them with those big colorful “click here” buttons. And that’s what you’ll want to make sure you do.
You present a content that has a lot of hot buttons with supporting information. You then call your reader to action by drawing a link between their purchase of the solution and the emotional payoff.
One of the best things you can implement is to have clear benefits that they personally get from the product. One of the most successful secrets is to have a bunch of bullets on your sales page within your funnel.
Each bullet representing how the visitor will benefit from your sevice and products. But there’s a trick to this, too. You’re going to make sure you show them what benefits they want and not what you think they want.
Let me explain… don’t ever think that what you’re selling will benefit your leads. Until you hear directly from your leads what they want, you’ll always be guessing. In online marketing the trick is to listen to your market and give them what they want.
The way to show them what your market wants is by writing a bunch of benefits in the form of bullets. This is how you’ll stir their emotions again and lead them into buying your product.
Help Them And They Will Buy
Giving you these 6 steps reminds me what Zig Ziglar always said… “You can have everything in life you want, if you will just help other people get what they want.
Now go and help more people in your market with the steps you just learned.
~ Eddie Sand, www.eddiesandmarketing.com